2023

2023

2023

GRAPHIS NEW TALENT HONOR

GRAPHIS NEW TALENT HONOR

GRAPHIS NEW TALENT HONOR

BRANDING | DESIGN SYSTEMS | IDENTITY DESIGN

TOOLS—AFTER EFFECTS | ILLUSTRATOR | PHOTOSHOP | FIGMA

DASANI

DASANI

DASANI

This project aimed to redesign Dasani's brand identity to be modern, friendly, and distinctive. The new logo and brand system created through a design process includes research, mind mapping, sketching and digital explorations, typography, color palette and brand extensions.

This project aimed to redesign Dasani's brand identity to be modern, friendly, and distinctive. The new logo and brand system created through a design process includes research, mind mapping, sketching and digital explorations, typography, color palette and brand extensions.

This project aimed to redesign Dasani's brand identity to be modern, friendly, and distinctive. The new logo and brand system created through a design process includes research, mind mapping, sketching and digital explorations, typography, color palette and brand extensions.

ICON, INDEX, SYMBOL & SKETCHES

ICON, INDEX, SYMBOL & SKETCHES

ICON, INDEX, SYMBOL & SKETCHES

DIGITAL ITERATIONS

DIGITAL ITERATIONS

DIGITAL ITERATIONS

SHORTLISTED OPTIONS

SHORTLISTED OPTIONS

SHORTLISTED OPTIONS

FINAL LOGO CONCEPT—REMOVING THE SERIFS FROM THE TYPE AND CUSTOMIZING LETTER D&A WITH DROPLET COUNTER FORM

FINAL LOGO CONCEPT—REMOVING THE SERIFS FROM THE TYPE AND CUSTOMIZING

LETTER D&A WITH DROPLET COUNTER FORM

FINAL LOGO CONCEPT—REMOVING THE SERIFS FROM THE TYPE AND CUSTOMIZING LETTER D&A WITH DROPLET COUNTER FORM

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© 2024 charmy patel

let’s connect

© 2024 charmy patel