2023
2023
2023
GRAPHIS NEW TALENT HONOR
GRAPHIS NEW TALENT HONOR
GRAPHIS NEW TALENT HONOR
BRANDING | DESIGN SYSTEMS | IDENTITY DESIGN
TOOLS—AFTER EFFECTS | ILLUSTRATOR | PHOTOSHOP | FIGMA
DASANI
DASANI
DASANI
This project aimed to redesign Dasani's brand identity to be modern, friendly, and distinctive. The new logo and brand system created through a design process includes research, mind mapping, sketching and digital explorations, typography, color palette and brand extensions.
This project aimed to redesign Dasani's brand identity to be modern, friendly, and distinctive. The new logo and brand system created through a design process includes research, mind mapping, sketching and digital explorations, typography, color palette and brand extensions.
This project aimed to redesign Dasani's brand identity to be modern, friendly, and distinctive. The new logo and brand system created through a design process includes research, mind mapping, sketching and digital explorations, typography, color palette and brand extensions.
ICON, INDEX, SYMBOL & SKETCHES
ICON, INDEX, SYMBOL & SKETCHES
ICON, INDEX, SYMBOL & SKETCHES
DIGITAL ITERATIONS
DIGITAL ITERATIONS
DIGITAL ITERATIONS
SHORTLISTED OPTIONS
SHORTLISTED OPTIONS
SHORTLISTED OPTIONS
FINAL LOGO CONCEPT—REMOVING THE SERIFS FROM THE TYPE AND CUSTOMIZING LETTER D&A WITH DROPLET COUNTER FORM
FINAL LOGO CONCEPT—REMOVING THE SERIFS FROM THE TYPE AND CUSTOMIZING
LETTER D&A WITH DROPLET COUNTER FORM
FINAL LOGO CONCEPT—REMOVING THE SERIFS FROM THE TYPE AND CUSTOMIZING LETTER D&A WITH DROPLET COUNTER FORM
